How to Defend and Protect Your Brand Reputation Online

Hear Chris Abraham of Abraham Harrison LLC and Jay Jaffe of Jaffe Associates about how to look after your online reputation and why it is important to do so.

As the saying goes, your good name is everything.  Every individual, and brand, needs to know what their online reputation is and how to protect it. When your online reputation is in disrepair, whether because of bad behavior on your, or your brand’s, part, or because of intentional attacks by competitors or someone with a grudge, you sometimes have legal recourse.  But you always have tactics you can undertake online to protect your reputation.

Find out how to determine what your online reputation already is, how to promote and maintain a good reputation, and how to protect and defend it in the future.  We’ll cover issues like:

• What are people saying about me online?  And Why Should I Care?
• Crisis Management
• Proactive Steps to Defend Against Future Attacks
• How to activate Google and other search engines in your favor

and more.

Speakers

Jay Jaffe of Jaffe Associates
Jay Jaffe is CEO of Jaffe Associates (www.jaffeassociates.com), the leading public relations firm serving law firms in North  America and Europe. Working only in the legal industry, Jaffe offers a broad range of classic PR and PR 2.0 services, crisis communications, strategic marketing consulting, creative branding, and web/technology services. Our goal is to ‘Make It Happen’ for our clients with efficient implementation that goes far beyond goal-setting, strategy and planning.

Chris Abraham of Abraham Harrison LLC
Chris Abraham, President and COO of Abraham Harrison, is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. Chris is a pioneer in online social networks and an Internet analyst, web strategy consultant and advisor to the industries’ leading firms.

This webinar took place live on Thursday May 7th at 1 PM EST and 10AM PST. It will include audience participation and a live question and answer session